Google Actual CPC Calculator
What you actually pay per click, from the rank below you.
Your numbers
Estimated actual CPC
₹21.44
The formula
Actual CPC ≈ (Ad Rank below you ÷ your Quality Score) + ₹0.01
Worked example
If the ad below you has an Ad Rank of 150 and your Quality Score is 7, you pay about ₹21.44 per click, not your full bid.