Free tools
Ad calculators for Meta & Google
40 interactive calculators for the numbers that decide whether an ad campaign makes money — ROAS, CPC, CPM, CPA, LTV, break-even, budgets and more. Type your figures and the answer updates as you go. No sign-up.
Meta & GoogleEfficiency & cost
ROAS Calculator
Return on ad spend from revenue and spend.
Meta & GoogleEfficiency & cost
Break-even ROAS Calculator
The ROAS you need just to not lose money, from your margin.
Meta & GoogleEfficiency & cost
CPC Calculator (Cost Per Click)
Average cost per click from spend and clicks.
Meta & GoogleEfficiency & cost
CPM Calculator (Cost Per 1,000 Impressions)
Cost per thousand impressions from spend and impressions.
Meta & GoogleEfficiency & cost
CTR Calculator (Click-Through Rate)
The share of impressions that became clicks.
Meta & GoogleEfficiency & cost
Conversion Rate Calculator (CVR)
The share of clicks that became conversions.
Meta & GoogleEfficiency & cost
CPA Calculator (Cost Per Acquisition)
What each conversion costs you.
Meta & GoogleEfficiency & cost
CPL Calculator (Cost Per Lead)
What each lead costs you.
Meta & GoogleEfficiency & cost
Cost Per Purchase Calculator (CPP)
What each purchase costs in ad spend.
Meta & GoogleEfficiency & cost
Revenue Per Click Calculator (EPC)
How much revenue each click brings in.
Meta & GoogleEfficiency & cost
Cost Per View Calculator (CPV)
What each video view costs.
Meta & GoogleEfficiency & cost
Cost Per Install Calculator (CPI)
What each app install costs.
Meta & GoogleRevenue & profit
AOV Calculator (Average Order Value)
Average value of an order.
Meta & GoogleRevenue & profit
Ad Profit Calculator
Actual profit after ad spend and product cost.
Meta & GoogleRevenue & profit
POAS Calculator (Profit On Ad Spend)
Profit, not revenue, for every rupee of spend.
Meta & GoogleRevenue & profit
MER Calculator (Marketing Efficiency Ratio)
Total revenue against total marketing spend, across every channel.
Meta & GoogleRevenue & profit
Profit Margin Calculator
Your margin from price and cost.
Meta & GoogleRevenue & profit
Revenue Forecast Calculator
Project revenue from spend and expected ROAS.
Meta & GoogleCustomer value
Customer Lifetime Value Calculator (LTV)
What a customer is worth over their whole relationship.
Meta & GoogleCustomer value
LTV:CAC Ratio Calculator
The health ratio between what a customer is worth and what they cost to acquire.
Meta & GoogleCustomer value
CAC Calculator (Customer Acquisition Cost)
What it costs to win one new customer.
Meta & GoogleCustomer value
CAC Payback Period Calculator
How many months until a customer pays back what they cost to acquire.
Meta & GoogleCustomer value
Max CPA Calculator (Break-even)
The most you can pay per conversion and still break even.
Meta & GoogleCustomer value
Max CPC Calculator
The most you can bid per click, from your target CPA and conversion rate.
Meta & GoogleBudget & planning
Ad Budget Calculator (from a sales target)
How much to spend to hit a number of sales.
Meta & GoogleBudget & planning
Sales From Budget Calculator
How many sales and how much revenue a budget should produce.
Meta & GoogleBudget & planning
Clicks Needed Calculator
How many clicks you need to hit a conversion target.
Meta & GoogleBudget & planning
Impressions Needed Calculator
How many impressions you need to reach a click target.
Meta & GoogleBudget & planning
Daily Budget Calculator
Turn a monthly budget into a daily one.
Meta & GoogleBudget & planning
Spend For Target Revenue Calculator
The spend required to hit a revenue goal at a given ROAS.
Meta & GoogleFunnel
Ad Funnel Projector
From impressions all the way to revenue and ROAS in one go.
Meta & GoogleFunnel
Ad Frequency Calculator
Average times each person saw your ad.
Meta & GoogleFunnel
Reach Calculator
How many people you reached, from impressions and frequency.
GoogleGoogle Ads
Google Ad Rank Calculator
Your position score, from bid and Quality Score.
GoogleGoogle Ads
Google Actual CPC Calculator
What you actually pay per click, from the rank below you.
GoogleGoogle Ads
Google Max CPC Bid Calculator
The highest CPC you should bid to hit a target CPA.
GoogleGoogle Ads
Impression Share Calculator
The share of available impressions your ads won, and what you lost.
MetaMeta Ads
Meta CPM to CPC Calculator
Turn a CPM and CTR into an effective cost per click.
MetaMeta Ads
Meta ROAS Projector
Project ROAS from CPM, CTR, conversion rate, and AOV.
MetaMeta Ads
Meta Cost Per Result Calculator
What each result (lead, purchase, message) costs.