ROAS Calculator
Return on ad spend from revenue and spend.
Your numbers
ROAS
4x
Revenue for every ₹1 spent
The formula
ROAS = Revenue ÷ Ad spend
Worked example
₹2,00,000 revenue on ₹50,000 spend = 4.0x ROAS.
Frequently asked
What is a good ROAS?
It depends on your margins. A common target is 3x to 4x, but a business with thin margins may need more, and a subscription with high lifetime value can profit at under 2x. Compare your ROAS to your break-even ROAS.
Is ROAS the same as profit?
No. ROAS is revenue over spend, before product cost, shipping, and other expenses. Use POAS or break-even ROAS to bring profit into the picture.