Conversion Rate Calculator (CVR)
The share of clicks that became conversions.
Your numbers
Conversion rate
3%
The formula
CVR = (Conversions ÷ Clicks) × 100
Worked example
120 conversions from 4,000 clicks = 3% conversion rate.
The share of clicks that became conversions.
CVR = (Conversions ÷ Clicks) × 100
120 conversions from 4,000 clicks = 3% conversion rate.