Break-even ROAS Calculator
The ROAS you need just to not lose money, from your margin.
Your numbers
Break-even ROAS
2.5x
Below this you lose money
The formula
Break-even ROAS = 1 ÷ Profit margin
Worked example
A 40% margin needs a 2.5x ROAS to break even. Above 2.5x you profit.
Frequently asked
Why do I need break-even ROAS?
It turns 'is this ROAS good?' into a yes or no. Any ROAS above your break-even point makes money; anything below loses it, no matter how high it looks.