Revenue Per Click Calculator (EPC)
How much revenue each click brings in.
Your numbers
Revenue per click
₹50
The formula
Revenue per click = Revenue ÷ Clicks
Worked example
₹2,00,000 from 4,000 clicks = ₹50 per click. If your CPC is under ₹50, you profit on traffic.
Frequently asked
How is revenue per click useful?
Compare it to your CPC. If each click earns more than it costs, scaling traffic makes money. It is the cleanest single check on whether an ad set is worth pushing.