Meta ROAS Projector
Project ROAS from CPM, CTR, conversion rate, and AOV.
Your numbers
Projected ROAS
2.25x
Cost per sale
₹666.67
The formula
ROAS = (CTR × CVR × AOV × 10) ÷ CPM
Worked example
₹200 CPM, 1% CTR, 3% CVR, ₹1,500 AOV → 0.3 sales per 1,000 impressions = ₹450 revenue on ₹200 = 2.25x ROAS.