Meta CPM to CPC Calculator
Turn a CPM and CTR into an effective cost per click.
Your numbers
Effective CPC
₹20
The formula
CPC = CPM ÷ (CTR × 10)
Worked example
A ₹200 CPM at 1% CTR is a ₹20 effective CPC. Doubling CTR halves your CPC.
Frequently asked
Why does CTR drive my CPC on Meta?
You pay for impressions (CPM). The more of those impressions turn into clicks, the less each click effectively costs. Raising CTR is the main lever to bring CPC down without touching your budget.