Cost Per Purchase Calculator (CPP)
What each purchase costs in ad spend.
Your numbers
Cost per purchase
₹250
The formula
Cost per purchase = Ad spend ÷ Purchases
Worked example
₹50,000 for 200 purchases = ₹250 per purchase.
What each purchase costs in ad spend.
Cost per purchase = Ad spend ÷ Purchases
₹50,000 for 200 purchases = ₹250 per purchase.