Ad Funnel Projector
From impressions all the way to revenue and ROAS in one go.
Your numbers
ROAS
2.25x
Revenue
₹4,50,000
Conversions
300
Clicks
10,000
Spend
₹2,00,000
The formula
Clicks = Impr × CTR · Conversions = Clicks × CVR · Revenue = Conv × AOV · Spend = (Impr ÷ 1000) × CPM
Worked example
1M impressions, 1% CTR, 3% CVR, ₹1,500 AOV, ₹200 CPM → 10,000 clicks, 300 sales, ₹4,50,000 revenue on ₹2,00,000 spend = 2.25x ROAS.
Frequently asked
What is this for?
Model a campaign before you spend. Change any assumption (CTR, CVR, AOV, CPM) and watch the sales, revenue, and ROAS update, so you know the numbers you need before launch.