LTV:CAC Ratio Calculator
The health ratio between what a customer is worth and what they cost to acquire.
Your numbers
LTV : CAC
4 : 1
The formula
LTV:CAC = Lifetime value ÷ Acquisition cost
Worked example
₹7,200 LTV ÷ ₹1,800 CAC = 4.0 ratio.
Frequently asked
What LTV:CAC ratio should I aim for?
3:1 is the classic healthy target. Below 1:1 you lose money on every customer. Far above 3:1 can mean you are under-investing in growth and could scale spend.