CAC Calculator (Customer Acquisition Cost)
What it costs to win one new customer.
Your numbers
CAC
₹2,000
The formula
CAC = Total acquisition spend ÷ New customers
Worked example
₹2,00,000 to win 100 customers = ₹2,000 CAC.
What it costs to win one new customer.
CAC = Total acquisition spend ÷ New customers
₹2,00,000 to win 100 customers = ₹2,000 CAC.