POAS Calculator (Profit On Ad Spend)
Profit, not revenue, for every rupee of spend.
Your numbers
POAS
1.8x
Gross profit per ₹1 spent
The formula
POAS = (Revenue × Gross margin) ÷ Ad spend
Worked example
₹2,00,000 revenue at 45% margin = ₹90,000 gross profit ÷ ₹50,000 = 1.8x POAS.
Frequently asked
POAS vs ROAS?
ROAS counts revenue; POAS counts profit. Two campaigns can share a 4x ROAS while one is far more profitable, because POAS accounts for your margin. POAS above 1 means the ads make money.