Ad Frequency Calculator
Average times each person saw your ad.
Your numbers
Frequency
4
The formula
Frequency = Impressions ÷ Reach
Worked example
5,00,000 impressions to 1,25,000 people = a frequency of 4.
Average times each person saw your ad.
Frequency = Impressions ÷ Reach
5,00,000 impressions to 1,25,000 people = a frequency of 4.