Cost Per Install Calculator (CPI)
What each app install costs.
Your numbers
Cost per install
₹40
The formula
CPI = Ad spend ÷ Installs
Worked example
₹40,000 for 1,000 installs = ₹40 per install.
What each app install costs.
CPI = Ad spend ÷ Installs
₹40,000 for 1,000 installs = ₹40 per install.